Thursday, March 11, 2004

Spin Fighter

Rabble.ca has just come out with an interesting article and interview that helps people innoculate themselves against the virus of PR spin flacks.

All the political parties employ a phalanx of PR sorcerers intent on using their linguistic magic to alter the public perception of political events. They all use those skills to stretch the truth, at one time or another, to either reduce the harm of a political attack or scandal, or conversley to magnify it to harm their political opponents.

The Rabble.ca article interviews John Stauber who edits the newsletter PR Watch. He provides a number of pointers for those seeking to cover and understand media campaigns, whether they are directed by political parties, special interest groups, or corporations. Something, I think, regardless of your political stripe would be of use.

0 Comments:

Post a Comment

<< Home